Choice Criteria of Cosmetics among Chinese Consumers

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Choice Criteria of Cosmetics among Chinese Consumers

Becoming familiar with consumers’ choice criteria towards a certain kind of product can help marketers tailor more efficient market strategies. Cosmetics play a very important part in the lives of women. Plautus asserted, “A woman without paint is like food without salt”. In recent years, the Chines...

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Bibliographic Details
Main Author:	LI, ZHU
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27419/

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