Choice Criteria of Cosmetics among Chinese Consumers
Becoming familiar with consumers’ choice criteria towards a certain kind of product can help marketers tailor more efficient market strategies. Cosmetics play a very important part in the lives of women. Plautus asserted, “A woman without paint is like food without salt”. In recent years, the Chines...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27419/ |