The use of Technological Resources: An investigation of Ad Avoidance Online among Young Adults
This dissertation examines advertising avoidance and attempt to discover why advertising avoidance software is used or not used in the online world. Our discoveries support many that have been published by previous authors. These include reasons why people use online Adblocking software and avoid ad...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
|
| Online Access: | https://eprints.nottingham.ac.uk/27417/ |