An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour

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An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour

Given an increasingly competitive fashion environment, several multinational corporations have shown their tendency to enter Taiwan’s fashion market. Young Taiwanese consumers seem more than willing to embrace these foreign brands. The purpose of this research is to investigate young Taiwanese consu...

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Bibliographic Details
Main Author:	WEN, YEN-HSUAN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27386/

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