An investigation toward the perception of young Taiwanese consumers’ fashion consumption behaviour
Given an increasingly competitive fashion environment, several multinational corporations have shown their tendency to enter Taiwan’s fashion market. Young Taiwanese consumers seem more than willing to embrace these foreign brands. The purpose of this research is to investigate young Taiwanese consu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27386/ |