Sex In Advertising: An Exploratory Study Of The Heterosexual Perception

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Sex In Advertising: An Exploratory Study Of The Heterosexual Perception

In this paper, we theorise and empirically investigate how consumers' attitudes and perceptions relating to sexual imagery in advertising are perceived. In addition, we address the link between sexual imagery and the attitudes it creates and maintains within consumers today. With the growing pr...

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Bibliographic Details
Main Author:	Gleason, Emily
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27383/

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