Sex In Advertising: An Exploratory Study Of The Heterosexual Perception
In this paper, we theorise and empirically investigate how consumers' attitudes and perceptions relating to sexual imagery in advertising are perceived. In addition, we address the link between sexual imagery and the attitudes it creates and maintains within consumers today. With the growing pr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27383/ |