An exploration of the motivations and emotions of self-gifting in the Spa and wellness industry

The research aims to explore SGCB in the context of the spa and wellness industry, focusing on the nature, contexts and emotions associated with this form of SGCB. SGCB has been relatively well researched, although there is opportunity to discover more in the area. An exploratory approach was employ...

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Bibliographic Details
Main Author: Wilson, Max
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27363/