How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major sports league.

How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major sports league.

Since 2007, the National Football League has attempted to extend its brand into the U.K. market. Regular season fixtures having been played annual at London’s Wembley Stadium with increasing regularity, suggesting the organization has a long-term strategy to remain in the U.K. market. This despite t...

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Bibliographic Details
Main Author: Roston, Oliver
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2014
Online Access:https://eprints.nottingham.ac.uk/27324/

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