Understanding Muslim Consumer Through Ads - Women, Money, and Halal: Semiotic Analysis

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Understanding Muslim Consumer Through Ads - Women, Money, and Halal: Semiotic Analysis

There are about 1.8 billion Muslims around the world, in which almost one in four of the world’s population is a Muslim, and this number is expected to grow by a significant 35% to 2.2 billion in 2030 globally (Ogilvydo, 2014). Hence, the purchasing power of Muslims market is increasing constantly....

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Bibliographic Details
Main Author:	BaHamburah, Buthaina
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27272/

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