Effectiveness of celebrity endorsement in India
In today’s world, where advertising plays an inevitable role in influencing consumer purchase decisions, it becomes imperative for companies to create such advertising campaigns that motivate consumers to buy their products. Celebrity Endorsement is a technique extensively used by companies today, t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27260/ |