A Scenario-Planning Framework to Consider the Long-Term Future of the Global Pharmaceutical Industry
This paper uses scenario-planning methodology to consider the long-term future of the global pharmaceutical industry. This is for the year 2034.
| Main Authors: | , , |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27248/ |