Investigating the Difference between Dynamic and retrospective
Experiences of the Experiential Marketing of Luxury Fashion Brands

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Investigating the Difference between Dynamic and retrospective Experiences of the Experiential Marketing of Luxury Fashion Brands

Experiential marketing is a new area that has arisen as traditional marketing has become increasingly less able to cater to the modern consumer’s need for their senses to be dazzled and their emotions stimulated. The majority of literature in experiential marketing was founded on consumers’ retrospe...

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Bibliographic Details
Main Author:	Chiang, Stephen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27229/

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