Investigating the Difference between Dynamic and retrospective Experiences of the Experiential Marketing of Luxury Fashion Brands
Experiential marketing is a new area that has arisen as traditional marketing has become increasingly less able to cater to the modern consumer’s need for their senses to be dazzled and their emotions stimulated. The majority of literature in experiential marketing was founded on consumers’ retrospe...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27229/ |