Effective Partnership between Business and Business for Shared Value
Objective of this report is to analyse how global business can create shared values from business-to-business partnership. Porter and Kramer (2011) introduce shared value defined as creating simultaneous economic and social benefits, and can enhance competitive advantage of the company by addressing...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2014
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| Online Access: | https://eprints.nottingham.ac.uk/27165/ |