The Language and Portrayal of Compassion in National Health Service Hospital Advertising

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The Language and Portrayal of Compassion in National Health Service Hospital Advertising

Abstract This paper explores the portrayal of compassion in NHS hospital advertising in the United Kingdom. Compassion is commonly defined as being sensitive to the suffering of others and showing a commitment to relieve it. Unacceptable reports of malpractice and patient neglect in recent press cov...

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Bibliographic Details
Main Author:	Frenay, Clare
Format:	Dissertation (University of Nottingham only)
Language:	English English English English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27074/

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