The Language and Portrayal of Compassion in National Health Service Hospital Advertising
Abstract This paper explores the portrayal of compassion in NHS hospital advertising in the United Kingdom. Compassion is commonly defined as being sensitive to the suffering of others and showing a commitment to relieve it. Unacceptable reports of malpractice and patient neglect in recent press cov...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English English English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27074/ |