Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.

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Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.

The importance of customer experience is enhancing significantly, especially on luxury brand. Customer experiences can be discussed from the decision making process model. In this paper, it will focus on luxury brands and investigate relative attributes which will influence customer experience at th...

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Bibliographic Details
Main Author:	Chou, Yi Hsuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27035/

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