Understand the customer experience of luxury brands at before purchase stage and investigate the way to enhance this experience.
The importance of customer experience is enhancing significantly, especially on luxury brand. Customer experiences can be discussed from the decision making process model. In this paper, it will focus on luxury brands and investigate relative attributes which will influence customer experience at th...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27035/ |