Entrepreneurial and Sustainable Business Strategies in Bereavement Industry : Kuala Lumpur, Malaysia (Business Practices and Consumers Views)
This study aims to investigate dimensions of Strategic Entrepreneurship (SE) business practices in bereavement industry (BI) in Kuala Lumpur and how these practices, with focus on sustainability issues, relate to consumers views. The study will evaluate business practices in BI based on Ireland’s (2...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27027/ |