Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X

QR Code

Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X

Purpose – There have been quite a number of researches in the luxury consumption field, but few studies has paid its attention to the key motivations in female Chinese consumers, not to mention from the perspective of different age cohorts. Therefore, in this study, the researcher focuses the differ...

Full description

Bibliographic Details
Main Author:	Zhang, Hao Ran
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2014
Online Access:	https://eprints.nottingham.ac.uk/27019/

Similar Items

Motivational Factors behind Second-hand Luxury Fashion Purchasing of Chinese Consumers
by: Wu, Minjie
Published: (2020)

Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison
by: YU, ZEQUN
Published: (2013)

Luxury Fashion Consumption of Chinese Overseas Students: Motivation for Purchase
by: tang, yuxin
Published: (2016)

An Investigation of Purchasing Motivations and Behaviour of Thai Generation-Y University Students towards Luxury Fashion Consumption
by: Patrungsee, Jittiporn
Published: (2016)

What Are The Motivational Drivers For Chinese Generation Y Consumers To Consume The International Luxury Brands?
by: YAO, LIYUE
Published: (2015)

REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET
by: Peng, Can
Published: (2012)

Differences in luxury value perceptions and purchase intentions among different generations of Chinese consumers
by: Li, Weiran
Published: (2022)

Motivation of luxury consumption among Generation Y and senior consumers in China
by: LAW, WING YAN
Published: (2015)

An investigation of young Chinese consumers’ purchasing motivations toward luxury products
by: Cui, Jingyue
Published: (2015)

An Investigation into In-Store Customer Experience and Its Influence on Purchasing Intention of Male Chinese Luxury Fashion Consumers
by: Ma, Chaoyi
Published: (2019)

Looking at luxury: consuming luxury fashion in global cities
by: Crewe, L.J., et al.
Published: (2015)

Luxury fashion brands engagement and Social media – The case of Generation Y in Thailand
by: Pasuhirunnikorn, Nantanut
Published: (2017)

an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products
by: Fu, Xiaofeng
Published: (2010)

A study on the role of customer experience and consumer purchase decision in Luxury Fashion.
by: Patanwala, Taher
Published: (2022)

A study on the role of customer experience and consumer purchase decision in Luxury Fashion.
by: Patanwala, Taher
Published: (2022)

The Determinants Of Purchase Intention For Subtle Luxury Fashion Goods Among Malaysian Consumers
by: Ting, Mao Seng
Published: (2021)

Investigating causes and consequences of purchase intention of luxury fashion
by: Suha, F. S., et al.
Published: (2018)

The Impact of Personality on Generation Y Buying Behaviour: Perception of Females on Fashion
by: Goi, Chai
Published: (2015)

CONSUMER MOTIVATIONS OF INDIAN YOUTH TO PURCHASE LUXURY BRANDS
by: KAPOOR, RIYA
Published: (2017)

A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry
by: Piliu, A.
Published: (2017)

Motivation of Chinese consumers toward Western luxury clothing products
by: Kwan, Shuk Man
Published: (2014)

Consumer Attitudes Towards Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2015)

An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands
by: Shumsher JB Rana, Sarthak
Published: (2012)

The role of influencers on the fashion purchase intention of China Generation Z consumers
by: ZHU, JIAQI
Published: (2020)

The influence of public relations on luxury brand marketing through female fashion magazines
by: LI, Yiru
Published: (2010)

A study of factors influencing generation Y’s purchase intention on luxury brand in Malaysia
by: Lim, Jiang Yi, et al.
Published: (2018)

Cross-age comparison of meanings and motives toward luxury consumption among Thai baby boomer and generation Y consumers
by: Viriyopas, Khanitha
Published: (2013)

Consumers evaluation of imitation in luxury brands and their purchase intention
by: Zhang, W.
Published: (2015)

Understanding Chinese Luxury Fashion Goods Consumption in Present Day China
by: Webber, K.S.
Published: (2010)

A study of purchase intention of international fast-fashion brands of Malaysian Gen Y consumers
by: Ong, Derek Lai Teik *, et al.
Published: (2018)

Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)

Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2016)

The Perception of Older Generation Y on Luxury and Luxury Brands: An Exploratory Study
by: Suvarnasuddhi, Sarisa
Published: (2007)

The influencing power of brand experience towards the purchase intention of fashion wear among generation Y
by: Choi, Wai Yan, et al.
Published: (2013)

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
by: Valaei, Naser *, et al.
Published: (2017)

An investigation into the psychology of luxury consumption – especially why more young Chinese are keen on luxury fashion goods nowadays?
by: Lin, Xia
Published: (2013)

Examine cosequences of Malaysia Gen-Y behaviour in buying imported luxury fashion apparel goods
by: Lim, Lee Heong
Published: (2019)

Factors that affect the purchasing decision of cars among generation Y female
by: Choi, Melvin Kah Wai, et al.
Published: (2013)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon
by: Saadon, Nur Faziana
Published: (2015)

The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)