Chinese Female Consumer Motivation Towards Luxury Fashion Products Purchase : Differences between Generation Y & X
Purpose – There have been quite a number of researches in the luxury consumption field, but few studies has paid its attention to the key motivations in female Chinese consumers, not to mention from the perspective of different age cohorts. Therefore, in this study, the researcher focuses the differ...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2014
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| Online Access: | https://eprints.nottingham.ac.uk/27019/ |