The Critical Elements for Successful E-Tailing of Furniture in Malaysia
There is much excitement in the growth of internet shopping in Malaysia. Some entrepreneurs invest in online e-tailing believing that since the start-up costs and fixed costs are much lower than brick-and-mortar e-tailing, it is easy to profit. Some products and services are being successfully sold...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26974/ |