An Exploratory Study of Online Consumer Engagement on Social Media and its impact on Purchase Intention

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An Exploratory Study of Online Consumer Engagement on Social Media and its impact on Purchase Intention

The emergence of the social media phenomenon has spawned new ways of communication and engagement for consumers and companies alike. In particular, social networking sites such as Facebook have gained popularity and a strong membership base due to its pervasive nature and opportunities for seamless...

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Bibliographic Details
Main Author:	Teh, Sook-Ching
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26973/

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