An Exploratory Study of Online Consumer Engagement on Social Media and its impact on Purchase Intention
The emergence of the social media phenomenon has spawned new ways of communication and engagement for consumers and companies alike. In particular, social networking sites such as Facebook have gained popularity and a strong membership base due to its pervasive nature and opportunities for seamless...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26973/ |