Market Entry and Distribution Strategy for Interbev UK Ltd in Malaysia & Singapore

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Market Entry and Distribution Strategy for Interbev UK Ltd in Malaysia & Singapore

For UK export companies distributing branded alcoholic beverages globally, the opportunities posed by new growth markets such as those in South East Asia are particularly attractive. With emerging economies supporting growth and rising living standards, consumer buying habits have changed from the s...

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Bibliographic Details
Main Author:	Sheikh, Omar
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26972/

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