Market Entry and Distribution Strategy for Interbev UK Ltd in Malaysia & Singapore
For UK export companies distributing branded alcoholic beverages globally, the opportunities posed by new growth markets such as those in South East Asia are particularly attractive. With emerging economies supporting growth and rising living standards, consumer buying habits have changed from the s...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26972/ |