Value Innovation in the Malaysian Retail Industry
The retail industry is a key driver of domestic consumption in Malaysia and an important contributor to the nation’s income. Today’s challenging economic and competitive environment entails that retailers need to invest in innovation that will bring growth and added value. This study combines three...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26970/ |