Food Marketing Targeted Towards Youth and Adolescence: Fast Food Preference in Urban India

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Food Marketing Targeted Towards Youth and Adolescence: Fast Food Preference in Urban India

The main focus of this study is on children’s preferences for fast food in urban India. In the process of examining these preferences, the study also aims to determine the fast food outlet mostly preferred by kids and identify the drivers, motives and reasons for their popularity. Through this study...

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Bibliographic Details
Main Author:	Desai, Rahul
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26809/

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