Food Marketing Targeted Towards Youth and Adolescence: Fast Food Preference in Urban India
The main focus of this study is on children’s preferences for fast food in urban India. In the process of examining these preferences, the study also aims to determine the fast food outlet mostly preferred by kids and identify the drivers, motives and reasons for their popularity. Through this study...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26809/ |