Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products

Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products

Games Workshop has significant brand recognition around the world as the premier tabletop gaming brand. Their three main franchises, Warhammer 40,000, Warhammer Fantasy Battles and Lord of the Rings Tactics have widespread appeal across many demographic groups. One of the key factors that contribute...

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Bibliographic Details
Main Author: Li, Alan/S
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26804/

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