Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products
Games Workshop has significant brand recognition around the world as the premier tabletop gaming brand. Their three main franchises, Warhammer 40,000, Warhammer Fantasy Battles and Lord of the Rings Tactics have widespread appeal across many demographic groups. One of the key factors that contribute...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26804/ |