Investigating the Effectiveness of Customer Participation Behaviours: Evidence from Credence Goods

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Investigating the Effectiveness of Customer Participation Behaviours: Evidence from Credence Goods

The trends of service-dominant logic and customer empowerment have make customer participation behaviours increasingly be interested by scholars and marketing practitioners. It has been noticed that a great number of literature on customer participation behaviour on an online context focus on the vi...

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Bibliographic Details
Main Author:	Cao, Ran
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26797/

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