Investigating the Effectiveness of Customer Participation Behaviours: Evidence from Credence Goods
The trends of service-dominant logic and customer empowerment have make customer participation behaviours increasingly be interested by scholars and marketing practitioners. It has been noticed that a great number of literature on customer participation behaviour on an online context focus on the vi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26797/ |