Entry Modes for British MNCs into China

China has undergone massive economic reforms and institutional changes over the last 3 decades. Increasingly liberalized government regulations and the opening up of the Chinese market have attracted British MNCs to enter into this ‘dream market’. This paper seeks to primarily explore the factors th...

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Bibliographic Details
Main Author: Phillips, Alexander
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2013
Online Access:https://eprints.nottingham.ac.uk/26756/