Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer

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Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer

The global luxury markets have been fast developed in the past twenty-five years, in which the market in the United States and China are the two biggest ones. This study mainly examined influencing factors that affect Chinese and American young consumers’ perceptions towards luxury brands and furthe...

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Bibliographic Details
Main Author:	ZHU, Meiyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26750/

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