Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer
The global luxury markets have been fast developed in the past twenty-five years, in which the market in the United States and China are the two biggest ones. This study mainly examined influencing factors that affect Chinese and American young consumers’ perceptions towards luxury brands and furthe...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26750/ |