How can Retailers use Big Data to improve Customer Experience?

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How can Retailers use Big Data to improve Customer Experience?

Big Data nowadays is considered ‘the new oil’ (Shaw, 2013) for businesses, that will ensure smooth running of a business operations. Using Big Data companies can access anything they are interested in and exploit opportunities for improvement. Businesses can collect and use massive amounts of data a...

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Bibliographic Details
Main Author:	Apserou, Ioanna
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26742/

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