How can Retailers use Big Data to improve Customer Experience?
Big Data nowadays is considered ‘the new oil’ (Shaw, 2013) for businesses, that will ensure smooth running of a business operations. Using Big Data companies can access anything they are interested in and exploit opportunities for improvement. Businesses can collect and use massive amounts of data a...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26742/ |