The Impact of Culture, Prior Commitment and Anchoring Effect on preferences for Loyalty Programs

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The Impact of Culture, Prior Commitment and Anchoring Effect on preferences for Loyalty Programs

The first aim of this paper was to examine the impact of culture on customers’ preference towards five different types of loyalty programs. The first lab experiment presented in this thesis tested the preference of students from Brazil, China, Germany, India and Russia towards five different types o...

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Bibliographic Details
Main Author:	Zizos, Nikolaos
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26677/

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