The Impact of Culture, Prior Commitment and Anchoring Effect on preferences for Loyalty Programs
The first aim of this paper was to examine the impact of culture on customers’ preference towards five different types of loyalty programs. The first lab experiment presented in this thesis tested the preference of students from Brazil, China, Germany, India and Russia towards five different types o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26677/ |