A study on “How Turkish Telecommunication Companies Differentiate Customer Integration Methods for Radical and Incremental Service Innovations”

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A study on “How Turkish Telecommunication Companies Differentiate Customer Integration Methods for Radical and Incremental Service Innovations”

Innovation is wıdely accepted as a source of sustainable growth and competitive advantage in the literature. In last decades, competition has become more intense due to the new technologies, globalisation of markets and more demanding customers. Hence, being innovative ıs a one of the top priorities...

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Bibliographic Details
Main Author:	Mercan, Hikmet Baris
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26650/

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