A study on “How Turkish Telecommunication Companies Differentiate Customer Integration Methods for Radical and Incremental Service Innovations”
Innovation is wıdely accepted as a source of sustainable growth and competitive advantage in the literature. In last decades, competition has become more intense due to the new technologies, globalisation of markets and more demanding customers. Hence, being innovative ıs a one of the top priorities...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2013
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| Online Access: | https://eprints.nottingham.ac.uk/26650/ |