Hello“Fake”, Goodbye “Real”: a study of the motivations of
Chinese consumers to purchase counterfeits

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Hello“Fake”, Goodbye “Real”: a study of the motivations of Chinese consumers to purchase counterfeits

ABSTRACT Purpose: This research focuses on studying the underpinning motivations of Chinese consumers to participate in the consumption of counterfeits. Design/methodology/approach: A total of 15 in-depth interviews were conducted with the Chinese consumers who have experience of knowingly purchasin...

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Bibliographic Details
Main Author:	Du, Qi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26644/

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