Hello“Fake”, Goodbye “Real”: a study of the motivations of Chinese consumers to purchase counterfeits
ABSTRACT Purpose: This research focuses on studying the underpinning motivations of Chinese consumers to participate in the consumption of counterfeits. Design/methodology/approach: A total of 15 in-depth interviews were conducted with the Chinese consumers who have experience of knowingly purchasin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26644/ |