Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan

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Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan

Fashion collaboration becomes a common marketing strategy for many fashion brands in order to attract consumers’ attentions and stand out from competitors. The purpose of this dissertation is to explore the formation of consumers’ attitudes toward fashion collaboration. First, it intends to distingu...

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Bibliographic Details
Main Author:	Huang, Yu-Chiao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26640/

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