Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan
Fashion collaboration becomes a common marketing strategy for many fashion brands in order to attract consumers’ attentions and stand out from competitors. The purpose of this dissertation is to explore the formation of consumers’ attitudes toward fashion collaboration. First, it intends to distingu...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26640/ |