Consumption Values and Smartphone Choice in Taiwan and China

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Consumption Values and Smartphone Choice in Taiwan and China

The purpose of this research is to discover which consumption values differentiate between domestic smartphone users and foreign smartphone users and the correlation between smartphone consumption choice and demographic characteristics in Taiwan and China respectively. Besides, a cross-cultural comp...

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Bibliographic Details
Main Author:	Lo, Ai Wei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26639/

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