Consumption Values and Smartphone Choice in Taiwan and China
The purpose of this research is to discover which consumption values differentiate between domestic smartphone users and foreign smartphone users and the correlation between smartphone consumption choice and demographic characteristics in Taiwan and China respectively. Besides, a cross-cultural comp...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2013
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| Online Access: | https://eprints.nottingham.ac.uk/26639/ |