Product placement on UK television: Is the expenditure worth the outcome?

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Product placement on UK television: Is the expenditure worth the outcome?

In recent years the size of the product placement industry has been growing, incorporating different types of media including film, television, video games and music videos. This presents a significant opportunity for marketers to promote their products in front of the increasingly technology savvy...

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Bibliographic Details
Main Author:	Joyce, Lydia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2013
Online Access:	https://eprints.nottingham.ac.uk/26622/

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